IMPACT OF MARKETING STRATEGIES ON PATRONAGE PROFILE OF HOSPITALITY INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Defining marketing is a subject of much debate, publication, and importance. Baker stated, “there are as many definitions of marketing as there are people willing to make one” (Baker and Hart, 2016). The role of defining marketing is to focus on critical questions, improve research, assist in discussion of issues, and promote the legitimacy of marketing as an organisational and academic field (Gundlach, 2007, p.243; Huh, 2016). The importance of marketing to the financial success of businesses has been widely published. The hospitality industry marketing expenditure is high. To justify this spending, it is necessary to discuss the potential benefits of well-developed marketing strategy, the challenges that this poses to a business in the hospitality industry, and how the history and academia of marketing are important to the development of the strategy in a modern hotel (Sheth and Sisodia, 2002).
Related Project Materials
An investigation of international legal cooperation in combating cybercrime: A case study of cross-border law enforcement in Abuja
Background of the Study:
Cybercrime presents a growing threat to global security, necessitating robust international legal cooperation. C...
Exploring the Impact of Continuous Professional Development on Teacher Performance in Nigeria
Background of the Study
Continuous Professional Development (CPD) is essential for maintaining high stand...
An Analysis of Urban Population Density’s Effect on Housing Market Efficiency in Nigeria
Background of the Study
Urban population density is emerging as a critical determinant of housing market...
The role of adult literacy in promoting indigenous language preservation in Ganye Local Government Area, Adamawa State
Background of the Study
Indigenous language preservation is vital for maintaining cultural identity and heritage, particul...
THE EFFECTS OF IMMUNIZATION AS IT AFFECTS CHILDREN HEALTH
ABSTRACT
This study was carried out on the effects of immunization as it affects children health. A cross-sectional survey was conducted...
The impact of economic reforms on investor confidence in Nigeria: An evaluation of market reforms in Lagos State.
Background of the Study :
Economic reforms in Nigeria, particularly market reforms implemented in Lagos State from 2000–2020, have...
THE IMPACT OF DEMOCRATIC RULE ON SOCIO-ECONOMIC DEVELOPMENT: AN ASSESSMENT OF KOGI EAST SENATORIAL DISTRICT, 1999-2012
Abstract
This study is an assessment of the Impact of Democratic Rule on Socio-Economic Development in Kogi East Senatorial District, fro...
A Correlational Study of Parental Socioeconomic Status and Child Malnutrition in Kano State
Background of the Study
Malnutrition in children is a critical issue affecting public...
PROLIFERATION OF RADIO STATIONS AND ITS IMPLICATION FOR MEDIA PERFORMANCE
ABSTRACT
This study examine the Proliferation of Radio Stations and its Implication for media Performan...
The role of community engagement in promoting STEM education in Maru LGA, Zamfara State
Background of the Study
Community engagement is increasingly recognized as a vital component in the promotion of STEM...
